New Balance for Walktall
18 May 18
Shooting for a recent catalogue for Walktall, one of the concepts I came up with was for a pair of New Balance 910v4, a trail runner. This was to sit on a spread with one other lifestyle image along with a bunch of cutouts, the catalogue is only 8 pages - so space is tight! The spread shows this shot, cropped much tighter to give the shoes the most impact on the page. I'm really pleased with this shot, using natural light on a May afternoon, meaning the sun is starting to drop down in the sky creating nice long shadows.
I wanted a location to suit these shoes, with the rise in popularity of ParkRun, this style of running shoes known as trail shoes are becoming more and more popular - so showing them on feet, on location was important in this image. This image is incredibly versatile as it can be cropped to fit a variety of very different uses.
We shot for about an hour on this shoot, the light was fantastic, dappling as it came through the leaves and overgrowth - out of shot to the left is a circular reflector bouncing the light back on to the subject, and that's all I used to light this. Processed with Capture One Pro 10, I raised the shadows a little and controlled the highlights a little.
During this shoot, I thought it was important to show some of the details of this Trail running shoe, most people shopping for this style of shoe will be looking out for certain things like the tread and ankle support. We'll use shots like this on consumer emails where we have the space to really highlight some of the great features of this shoe.
One last thanks to N-Photo Mag for giving me such great coverage in the May edition - let me know what you think of it!
More news coming soon, Will