Will Fahy

The first 6 months of this year have completely flown by. I can't believe it's already nearing the end of June.

Admittedly, much of my time has been taken up with wedding planning – Daisy and I tied the knot just over 2 weeks ago now and we're very much looking forward to getting away on honeymoon, it's going to be pretty epic.

First up is Glastonbury Festival, followed by New York, Disneyworld and ending up at Clearwater Beach, in Florida - we're cramming all this into just over 3 weeks away. Work wise, things will be on hold for this period – but I'll be coming straight back into a busy schedule of shooting and retouching.

Earlier this year I shot for Freedom Industries USA, based in New York – here's a shot from the studio work I did for them. They had seen some styles of imagery they liked on www.ishootshoes.com – having a strong idea of what your client wants is essential, FI-USA were right on top of this, providing strong imagery for my reference before the shoot began – this gave me time to prepare which is also very important.

I shot 7 angles for each style in their first range of footwear, with lots more to come it's proving to be a great working relationship. The shot above was one of the more fun angles to shoot, I made a custom rig to hold the shoes in position, and also to achieve consistency between the different colourways of this style. All 7 angles of each were then retouched, including shape correction, dust/spot removal, fixing blemishes, tidying loose threads and glue and colour correction.

I feel it's important that product photography accurately represents the product you have in front of you – all too often I see work where products have been photoshopped to an inch of their life and can look totally different to what you have in front of you. At the end of the day, you need to accurately represent the product to your customers.

We'll be looking to schedule some lifestyle shoots, which I'm really looking forward to!

I'll pop some imagery of our wedding here when we get our photos back – if any of you are interested!

 

Back soon, Will